The Swat Analysis is a blog about an MBA student who talks about experiences in MBA school and during the application process, and thoughts about business management education in general. The blog posts are categorized into three: Blog, Life, and MBA.
What makes this blog unique
Some of the things that make this blog stand out is its casual tone. And because of this tone, the readers can easily relate to the topics discussed in each post. The SWAT Analysis blog has a youthful touch, making it the perfect resource for young MBA students who want to get tips from someone who has experienced going through MBA school. The journal-like writing style used in this blog makes everything easy to read.
As for the content, the post that I really liked is the one about the MBA application process. In this entry, the writer shares some tips regarding the application process and how to deal with interviews, how to come up with an admission essay, and how to prepare for the GMAT. Aspiring business school students will definitely benefit from the tips posted on this blog.
Areas for improvement
I think that this blog needs more entries or posts. The more relevant content a blog has, the more it becomes useful to the target audience, which, in this case, is comprised of business school students or those who are interested in pursuing a business degree. As for the layout, a bigger font would make the posts more readable, especially since the background is all black. Also, other blogs have email links aside from the usual “Leave a Comment” button to have a more interactive blog. I think adding an email feature would definitely make this blog more useful and reader-friendly. An “about me” section can also make this blog more credible, as readers will have a way of knowing who the writer is through an “about me” link.
